Strategic content & communications for remote-first organisations
Every remote-first business needs clear, compelling communication—both inside and out.
I help remote teams craft their external story, build internal alignment, and engage the audiences that matter most.
Great remote organisations tell great stories
Remote work isn’t just about where people log in from—it’s about how ideas are shared, how teams stay aligned, and how companies define and communicate their identity.
With over 25 years of experience in remote collaboration—as a journalist, author, and strategist—I help businesses turn their vision into clear, compelling narratives that engage customers, investors, and employees alike.
Effective communication isn’t just a marketing challenge—it’s a non-negotiable business function. I work with organisations to refine both their external content strategy and internal communication practices, ensuring they connect deeply with the right audiences.
External content & thought leadership
Your business has a story worth telling—but are you telling it in the right way? I work with remote-first organisations to craft strategic, high-impact content that builds credibility, attracts the right stakeholders, and supports business growth.
✅ Messaging & Positioning – Clarify your key messages and ensure consistency across platforms. Ensure your written branding is working as hard for you as that beautiful brand kit and design guide you invested in for your look and feel.
✅ Whitepapers & Reports – Establish authority in your industry with data-driven, long-form content (including primary research project management if required.)
✅ Content Strategy – Develop a roadmap for engaging your ideal audience through the right formats and channels, and create guidelines for your team—including how (and how not) to use generative AI tools.
✅ Ghostwriting & Executive Comms – Elevate your leadership’s voice with expert-crafted articles, blog posts, and opinion pieces, reflecting your brand perspective and voice.
✅ Brand Storytelling – Bring clarity and depth to your company’s narrative in a way that resonates with customers, communities, and investors.
With a background in journalism and published work in collaboration technology, future of work, and borderless business, I bring both editorial expertise and a strategic approach to content that supports business objectives.
Internal communications for distributed teams
Let’s not forget that In a remote-first world, your team is one of your most important audiences. Misalignment, unclear messaging, or lack of engagement can derail even the best strategies.
I help businesses strengthen internal communication so that teams stay connected, informed, and motivated—without overwhelming them with noise.
✏️ Internal messaging & clarity – Define and document core communications principles for your team.
✏️ Asynchronous & transparent communication practices – Reduce friction, improve knowledge-sharing, and create alignment.
✏️ Employee engagement & culture strategy – Ensure your team feels connected to your company’s mission, vision, and leadership.
✏️ Knowledge management & documentation – Build systems that capture and share institutional knowledge effectively.
✏️ Communication training for leaders – Equip managers with the skills to communicate effectively in a remote setting.
Your team deserves the same clarity and storytelling as your customers—because in remote work, a strong internal communication strategy directly impacts business success.
Why work with me?
🔹 My deep expertise in remote work & business storytelling – I’ve authored and co-authored three books on remote work and distributed leadership, and I bring a journalist’s ability to find and communicate the essential story.
🔹 My strategic & hands-on approach – I don’t just write; I help shape messaging platforms, content strategies, and communication systems that drive real impact.
🔹 My experience across audiences – I’ve worked with startups, governments, and tech innovators—whether it’s for external marketing, thought leadership, or internal clarity, I know how to adapt messaging to fit the right audience, and work in a culturally appropriate way with global teams.
Whether you need to define your brand narrative, improve internal communication, or create impactful content, I can help.
My featured articles for Remote Work Europe
