Why does LinkedIn matter so much for remote work seekers?
Remote work is reshaping Europe's job scene, and more and more people are getting hired by people they have never met in person, thanks to the power of online networking.
For that reason alone your online presence is key, especially on LinkedIn. It's 2024, and LinkedIn isn't just for resumes/ CVs! The Microsoft-owned platform has so many elements and aspects to it, and we want to help you master each of them to work as hard as possible for YOU 🥰
LinkedIn is:
🌟 Your online resume/CV and work history
🌟 A portfolio of your thought leadership and creativity
🌟 A social network of contacts, connections, and prospects
🌟 A curated feed of information and insight
🌟 AND a huge global jobs board
In short, it’s the place where Europe's freelancers and job-seekers connect with global opportunities. Your LinkedIn profile is like your digital billboard, showcasing your skills and achievements to potential clients and employers.
A strong profile on LinkedIn is a remarkable prospecting tool. It's a tool to display your professional journey, share insights, and engage with a global community. A well-crafted profile can set you apart in a crowded market, and will often be the first search result when someone googles you (and they WILL google you, before they do anything else, if they’re considering offering you any kind of remote work!)
LinkedIn's features are constantly changing, offering new ways to highlight your professional life. From its job search engine tailored for remote work to the 'Open to Work' feature, LinkedIn makes you visible to those who matter. Sharing multimedia content and participating in discussions can also amplify your presence, as can creating the kind of content that the algorithms love best.
The first place you should pay attention to your profile, both its written and visual elements: crafting an engaging headline, and writing a compelling summary, and telling a consistent professional story. Your experience section should reflect your achievements, and using the right keywords can boost your profile's visibility.
Networking on LinkedIn is crucial. Join industry groups, engage with influencers, and share valuable content to establish your professional brand. Personalized connection requests and regular interactions with your network can open doors to new opportunities, but you must avoid being spammy and inappropriate. Every social network, on or offline, has it’s written and unwritten rules of engagement, so it pays to spend a little time orienting yourself and lurking discreetly before you dive in and start splashing around…
Showcasing your skills and achievements is also important. Keep your profile updated with new skills, endorsements, and accomplishments. Sharing relevant content and demonstrating thought leadership can further enhance your reputation. Humblebrag, with a bit of class! This is actually the place for it, to highlight your talents, your ideas, and your enthusiasms.
In the remote work landscape, your LinkedIn profile is a powerful tool. It's not just about finding jobs but building a professional brand that attracts opportunities.
LinkedIn in 2024
LinkedIn is constantly improving, offering new features to help remote workers and freelancers stand out. The platform's job search engine, for example, has been updated to better suit the needs of remote work. Users can now filter jobs not just by title and location but also by employment type and preferred work setup, like remote or hybrid roles.
AI-driven suggestions on LinkedIn also enhance job hunting. The platform learns from your activities, offering job recommendations that match your career goals and work preferences. This personalized approach helps you find the right opportunities faster.
The 'Open to Work' feature is another addition, making it easier for jobseekers to signal their availability. By adding a banner to your profile photo, you catch the attention of recruiters and hiring managers, speeding up the job search process.
For those looking to deepen their LinkedIn expertise, our guidebook tailored for remote workers and freelancers is invaluable. This resource provides detailed strategies for optimising every aspect of your LinkedIn presence, from profile enhancement to effective networking and content sharing. It’s also been completely updated for 2024, to reflect the latest changes to the algorithm, and what kind of content and participation is getting traction now - because we’re all too busy, to be doing stuff that doesn’t work, right?
Transform your LinkedIn profile into a dynamic asset that reflects your professional journey and aspirations. Invest in your future by mastering LinkedIn with our guide, and set yourself apart in Europe's evolving remote work scene.
LinkedIn also allows you to showcase your work more dynamically. You can upload a portfolio directly to your profile, including videos, images, and documents, providing a richer view of your projects and skills.
Improvements in interactivity, like upgraded messaging features, help maintain communication with connections worldwide. The platform has also integrated enhanced video capabilities for live broadcasts or sharing pre-recorded content, enabling you to engage more effectively with your network.
LinkedIn Learning has expanded its course offerings, many aimed at enhancing skills for remote work. Completing these courses boosts your capabilities and allows you to display badges on your profile, highlighting your commitment to continuous learning.
Advanced Search on LinkedIn has also been improved, with more filters to help you find the right contacts more strategically. This tool is crucial for building a network that supports your professional goals.
By leveraging these LinkedIn features, remote workers and freelancers can significantly boost their online presence, making sure they stand out to potential collaborators and clients worldwide. These tools are key for navigating remote work opportunities and building a strong, distinctive online brand.
And don’t forget to follow us over there, to keep up with all the latest news and live-streamed events from Remote Work Europe!